On episode 4 of Centerstand: A Motorcycle Industry Podcast, host Robert Pandya has a conversation with JP Stacey, Account Director of Experience at Match Marketing Group, and Grant Longenbaugh, General Manager of Janus Motorcycles, on facing the industry challenge of reaching new and young riders. The guests discuss how they’ve successfully reached new riders through various marketing techniques and give actionable advice on how to connect with these new buyers.