EPISODE 4: FACING THE CHALLENGES OF BRINGING IN YOUNG RIDERS

WITH JP STACEY AND GRANT LONGENBAUGH

EPISODE SUMMARY

On episode 4 of Centerstand: A Motorcycle Industry Podcast, host Robert Pandya has a conversation with JP Stacey, Account Director of Experience at Match Marketing Group, and Grant Longenbaugh, General Manager of Janus Motorcycles, on facing the industry challenge of reaching new and young riders. The guests discuss how they’ve successfully reached new riders through various marketing techniques and give actionable advice on how to connect with these new buyers.

“[Brands] creating that customization/personalization aspect are really the ones that are going to help build the bridge between where the younger generations are and where the industry needs to be with them. So, I really hope that other brands and even riders that are kind-of set in in their own place start to help accept and understand that idea in marketing because that is really what's going to propel this industry into the future.”
– JP Stacey, Account Director of Experience at Match Marketing Group

FEATURING

GRANT LONGENBAUGH

JANUS MOTORCYCLES

Grant Longenbaugh is the General Manager of Janus Motorcycles. He joined the company in 2015 as their Marketing Manager, providing advertising, photography, and graphic design to Janus' newly-launched 250 line. He loves the puzzle of growing a business, canned sardines, baseball, and his Gryffin 250. Prior to Janus, Grant has been a Creative Director, a Photographer-in-Residence at Olympic National Park, and a Commercial Photographer. He lives in Goshen with his wife, Christa, and their dog.

JP STACEY

MATCH MARKETING GROUP

JP Stacey is an Account Director at experiential agency Match Marketing Group out of Boulder, Colorado, primarily representing clients in the powersports and automotive industries over the last 12 years and known for development and execution of the Flo’s Chop Shop activation for Progressive Motorcycle Insurance. With 20+ years’ under his belt riding both on- and off-road motorcycles, JP is able to leverage his passion for riding when executing creative, strategic, and onsite production campaigns. He is also a Partner in the VISION MOTO PROJECT, curated by META, which was set to debut in 2020 but was postponed due to COVID. Once 10-year old day-dreamer of the Coleman Trail Mini Bike and MX racing, now HD Sportster and Honda XR owner, JP feels fortunate for the opportunity to merge work and play, being part of a team of enthusiasts at Match that help brands turn their dreams into realities as well.

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